Report Research Paper Example | Topics and Well Written Essays - 1750 words

Report - Research Paper ExampleThe company targets young sport loving men and women. It also focuses towards people who love to travel. Gandys has very young target market. Customers of Grandys argon more often than not very simple and believe in hanging around here and there. The organization has very modern-day target market. Customers of Grandys want comfortable and stylish harvest-feasts from the company. Young informal people are main targets for the company. mess who believe in low cost, stylish products generally associate themselves with the brand.In 2013 Gandys did laurels endorsement for their capital of Japan Red product. Richard Branson founder of Virgin Atlantic and other staffs of the airline celebrated International Flip right on day. All of them were wearing Tokyo Red. After this endorsement the product name was changed and new name of the product became Necker Red. The targeting strategy was very successful. Richard Branson is a very different business man. He is very much attractive and informal in nature. Characteristics of the celebrity were very much suitable with the brand images of the company. People around the arena have high respect for Richard Branson. Grandys intentionally selected him to influence large number of informal youth. Some customers do not like red colour. But celebrity like Richard Branson can easily break that genial barrier of customers. Over all the strategy was very successful and after that sale of the product increase a lot. The success of the strategy was very vast. Other products of the company also took benefit out of this celebrity endorsement strategy.Gandys Peacock Blue product can be repositioned with the help of a strategic quislingism with Serge Denimes. It is a London based fashion brand. It has very urban image in the market. Designs of the company are very creative and stylish. It will be a good combination of both creative forget me drug style and urban design. It will create a refined image in the mind of urban customers.