Consumer Behavior Sample Exam (Master)

1. The assist of the exposure, attention, and tryation of sensations is know as which of the future(a)? a. recognition b. seeing c. thinking d. sensing e. interpretation user Responses a 2. An online shopping live on in which you can try on clothes is an example of which of the hobby? a. 4D public b. differential humankind c. modern reality d. augmented reality e. digitized reality exploiter Responses d. 3. Which of the quest suasions is most closely conjugated to the limbic system? a. taste b. touch c. smell d. levelheaded e. sight User Responses c 4. selling put acrosss that adopt a clearly defined stimulus as the focal point make apply of which of the spare-time activity precepts? a. principle of interpretational bias b. schema principle c. closure principle d. figure-ground principle e. principle of proportion User Responses d. figure-ground principle 5. Bertie Botts Every Flavor Beans be an example of which of the side by side(p)? a. fictional reality b. ware government c. augmented reality d. product aligning e. hyperreality User Responses e. 6. Which of the pursuit best exemplifies a difference between absolute threshold and differential threshold? a. Absolute thresholds are defined by the j. n. d. , whereas differential thresholds are scientifically measured. b. Absolute thresholds are the same between all people, whereas differential thresholds vary depending on the person. c. Differential thresholds do not rely on relative difference, which is a key comp unrivalednt of absolute thresholds. d. Differential thresholds constantly change, whereas absolute thresh olds remain the same. e. Differential thresholds apply to the difference between twain stimuli, whereas absolute thresholds apply to only one. User Responses e 7. In large portions of the developing world, refrigeration is a luxury. Because of this, ice cream and cold Coca- smoke are viewed as status symbols. In creating an advertising drift for a new ice cream, advertisers may wish to draw on the strong feelings associated with cold products by utilizing which of the following? a. evaluation b. stunning perception c. hedonic consumption d. sensory inputs e. attention User Responses c 8. Which of the following is a parity between the emotional impact and the fig of a product? a. both are key elements of the merchandising strategies of Proctor and Gamble. b. Both spend a penny an increasing impact on consumers buying decisions. c. Both are less impor tant than price and product quality. d. Both matter only when selling items that are household staples. e. Both are shown to be more important for older consumers. User Responses b 9. You bill of fare a giant new billboard when driving to work one day. It has been cut fall out in the signifier of the car it is advertising, and its bright red color continually catches your attention, as you look at it out of the corner of your eye as you drive. The marketing team behind this ad was likely trying to constrain which of the following? a. discrimination b. contrast c. adaptation d. relevance e. exposure User Responses b 10. You grew up inebriation ginger ale only when you were sick. Now, you associate ginger ale with being sick exclusively well-taken care of. This is an example of which of the following? a. belief b. gestalt c. memory d. sublimination e. schema User Responses e 11. Which of the following most likely does NOT see a key factor in regularitys ability to secure a major contract with Target over more traditional brands, such as Proctor and Gamble? a. a move away from traditional, staid forms of marketing b. an increased emphasis on emotional impact and ramp c. the appeal of a tried and true, high-quality product d. the use of a unique, aesthetically pleasing design e. a realization that consumers want unusual, exotic products User Responses c 12. As technologies improve, which of the following marketing techniques do you attend to see expand in use? a. psychophysics b. trade place c. hedonic marketing d. imperceptible pass on e. augmented reality User Responses e 13. As debate rages over whether there are some(prenomina l) places that should inherently be off limits to advertisements, which of the following might present an additional argument from a marketing perspective towards keeping some spaces sacred? a. Advertisements may have a negative impact on brain function and young childrens ability to focus. b. Hedonic consumption can extend to place and time, so marketers may one day be able to market the absence of ads. c. Maintaining natural knockout and untouched places is critical so that these images can be used for marketing campaigns. d. Consumers have only special(a) attentions, so offering them certain breaks will make them more likely to pay attention to ads in other places. e. It is important for advertisers to stay on the good side of consumers otherwise, marketing would cease to be effective. User Responses d. 14. As the economy begins to recover after the global banking crises of 2009 and 2010, which might you expe ct to see? a. increased software sizes b. less frivolous product placement c. higher differential thresholds d. more sensory marketing e. wagerer advertising campaigns User Responses a. 15. Considering what you know about sensory marketing, which of the following would most likely NOT have contributed to the success of Apples iPhone? a. subliminal messaging b. emotional impact c. use of the haptic sense d. an aesthetically appealing design e. a natural user interface User Responses a 16. You have been tasked with designing a marketing campaign for a new flavor of ice cream. Outline your campaign in detail, describing how you will not only appeal to hedonic consumption, but also ensure that your message will be heard by consumers. 1. Which of the following is NOT an example of a sensation? a. thought b. texture c. light d. sound e. odor User Responses a. thought 2. The process by which people select, organize, and interpret sensations is know as which of the following? a. attention b. exposure c. perception d. information processing e. interpretation User Responses c 3. Which of the following companies capitalized on consumer desire for pleasing product design? a. Clorox b. Walmart c. Proctor and Gamble d. Coca-Cola e. Method User Responses e 4. Brain scans of consumers have shown that respondents show the fastest reaction times to which of the following? a. aesthetically pleasing packaging b. well-known brands c. unique products d. low pricing e. luxury goods User Responses a 5. Which of the following best describes the haptic sense? a. sound b. sight c. sight d. touch e. smell User Responses d 6. Marketing strategies where companies use the impact of sensations to attract consumers are known as which of the following? a. subliminal marketing b. flash marketing c. competitive marketing d. over marketing e. sensory marketing User Responses e 7. The science of how the physical environment is integrated into our personal, subjective world is referred to as which of the following? a. biology b. neuroscience c. psychophysics d. sensology e. perceptional psychology User Responses c 8. Combining a physical layer with a digital layer is known as which of the following? a. augmented reality b. four dimensional reality c. digitized reality d. differential reality e. web-based reality User Responses a. augmented reality 9. All of the following are factors that determine which stimuli consumers process leave off which? a. perceptual defense b. perceptual vigilance c. be d. attention e. adaptation User Responses d 10. midget figures inserted into magazine advertising via high-speed photography or airbrushing are forms of which of the following? a. sensory overload b. subliminal messaging c. attention d. sufficient media e. perceptual filters User Responses b. subliminal messaging 11. Which of the following is the process of assigning meaning to sensory stimuli? a. imprinting b. interpretation c. relevance d. priming e. expectation User Responses b. 12. Which of the following principles states that one part of a stimulus will dominate while other parts recede? a. principle of interpretational bias b. figure-ground principle c. closure principle d. principle of similarity e. schema principle User Responses b. 13. The process of making real what is initially simulation is referred to as which of the following? a. price leadership b. subliminal perception c. reverse product placement d. hyperreality e. perceptual positioning User Responses d. 14. Which of the following is one of the three prefatory components of a marketing message? a. size b. sign c. shape d. index e. color User Responses b. 1. Which of the following is one of the 3 basic components of a marketing message? Size/sign or object/shape/index/color 2. Which of the following is not a sensory reception? Eyes/ wreathe/ears/brain/mouth 3. The immediate response of our sensory receptors to basic stimuli is known as which of the following? intuition/sensation/attention/exposure/information processing 4. Target used consumer appreciation for great design to make all of the following designers household name EXCEPT which of the following?Philippe starch/karim Rashid/todd Oldham/Isaac Mizrahi/Aradhna Krishna 5. All but which of the following are examples of companies that capitalized on consumer desire for pleasing product design? Method/Coca Cola/Gillette/Apple/Target 6. The Limbic system is a characteristic of which sense? Smell/sight/sound/sight/touch 7. A characteristic that sticks with a consumer, helping him or her to remember a product in a positive and unique way, is referred to as which of the following? Phoneme/ visual cue/trade dress/sensory signature/audio watermark . Which of the following fields examines how we pick up and integrate sensory information? Neurobiology/perception studies/sensory dynamic/phrenology/psychophysics 9. Which of the fo llowing is NOT an example of an augmented reality? A fashionista virtual room/a yellow line showing a first down in football/goggle goggles/iButterifly/ video games 10. The fact that consumers are more likely to be apprised of stimuli that relate to their current needs is known as? Perceptual defense/adaptation/attention/experience/perceptual vigilance 1. Embeds are forms of which of the following Augmented reality/subliminal messaging/perceptual filters/rich media/sensory overload 12. Which of the following principles states that consumers tend to group together objects that share physical characteristics Principle of similarity/closure principle/principle of Interpretational bias/figure-ground principle/schema principle 13. When certain stimuli evoke a set of benefits that we assign to the stimuli, it is referred to as which of the followingSchema/priming/expectation/imprinting/interpretation 14. Which of the following is a way that signs or symbols can connect to products Size/s ign/index/color/shape 15. Cases where fictional products that appear in shows become popular in the real world are known as Reverse product placement/subliminal perception/augmented reality/perceptual positioning/price leadership Which of the following principles states that people are likely to fill in the pieces in an half(prenominal) picture, often without realizing it? (1point) picpic picschema principle picpicpic picprinciple of interpretational bias pic picpicpic picclosure principle picpic picprinciple of similarity picpic picfigure-ground principle