Business Operations at BMW Essay Example | Topics and Well Written Essays - 5000 words - 2

Business Operations at BMW - Essay ExampleThis research will get down with the statement that every other accolade that is used to describe a successful company flowerpot be used to describe Bayerische Motoren Werke AG, commonly referred to as BMW AG or simply BMW. This is because since 1916 that the company was constituted as a car, motorcycle and vehicle engine manufacturer, the company has not looked back in terms of growth and expansion. Headquartered in Germany, BMW specializes in several divisions of production, including Mini, BMW Motorsport, BMW I, and BMW Motorrad. Interestingly, BMW is not the kind of company that can be state to be operating in a monopoly market where competition is relatively absent. This is because the company operates in the political machine industry where there continues to be tough and stiff opposition from several other successful carmakers. inwardly Germany where the company is parented and the larger global market, there is very stiff opposi tion that the company faces by the day. Even within Germany alone, BMW is regarded as one of the Germany Big 3 together with Audi and Mercedes Benz, all of which are tenanted best-selling of luxury automobiles across the globe. On the larger global market, other competitors can be place such as Toyota, Benz, and Kia. In such competitive environments, Film notes that the success of companies relies and depend largely on a critical understanding of their competing market, as well as the business operations dynamics that constitute within these markets. Knowing ones customers and the best strategic options that best corresponds with the needs of customers is also important in ensuring survival on the competitive global market.